Say you have launched a new business area and even planned ahead what you needed to get done across the business, who your new customers would be, where you were going to get revenues from, how you were going to acquire customers, how you would market yourself, how you would produce the goods needed. One day you wake up and something is not quite right. You still have not paid off the initial investment and it feels like this new business area is eating into your (slim) core business profitability. You thought you were investing for growth where it seems like you are getting yourself in a hole. But it is not a deep hole, and you can't quite figure out what is going on. You sit at your desk and ask, what is wrong, what did I miss. If you had no goals on paper, nothing to guide you, how do you know if you are executing to plan, how do you know if the plan is even working. Nothing tells you that your business idea is wrong, but potentially, you may just be going about it the ...